Plastic can be found in the air we breathe, the water we drink and the food we eat

The average person consumes about 5 grams of plastic every week – that’s the equivalent of a credit card. Started by WWF-Singapore and based on WWF’s No Plastic in Nature Initiative, Plastic ACTion (PACT) is a business initiative that aims to eliminate plastic pollution in nature and move towards a circular economy on plastics. It recognises the integral role that businesses play to solve the issues of unnecessary use of plastics and plastic pollution. PACT provides businesses with guidance, life cycle assessments, resources and best practices, enabling them to make science-based decisions to reduce their plastic footprint.

Businesses can join via two main approaches – sectoral collaboration and individual company commitments. The initiative also has an Alternative Materials Tool that guides businesses towards single-use packaging materials with a lower environmental footprint, without transferring the environmental cost to another system. It provides a precise ranking of alternative materials and allows material comparisons.

Using lifecycle environmental data from Ecoinvent and other scientific literature, over two dozen materials commonly used for packaging have been analysed. The environmental impacts calculated cover raw material extraction, manufacturing, and the impacts of waste treatment in the country of disposal, currently Singapore, Malaysia, Philippines and Thailand.