In a world full of stuff, labels matter. They attract, inform and build the product narrative

Moreover they are major determinants of consumer choice. They can also serve as an invaluable tool in building sustainability and product impact stories. Garnier will be the first brand in L’Oreal’s portfolio, to implement Product Environmental & Social Impact Labelling. This aims to inform consumers on the environmental and social impact of their products, empowering them to make more sustainable choices.

This is on trial in France and on haircare products. This labelling gives each product a sustainability score, from A to E, with products labelled ‘A’ considered best in class. The score takes into account 14 environmental factors from sourcing, manufacture, transportation, usage and recyclability. Data is verified by Bureau Veritas Certification, an independent auditor. The Environmental & Social Impact Labelling of Garnier Haircare products will be accessible to consumers on the French brand’s haircare webpage before rolling out internationally.

The environmental assessment calculates the impact of a product over its entire life cycle. It takes into consideration the value chain of a cosmetic product, together with environmental methodological references, and uses the life cycle diagram below. The impact calculations when applied to the product portfolio show that the Carbon Footprint and the Water Footprint represent the two major contributors to the Overall Environmental Impact of L”Oreal products. This is the reason why the company has decided to communicate three indicators:

  • Overall Environmental Impact (14 impact factors)
  • Carbon footprint
  • Water footprint

While biodiversity is not reported as a footprint category, 6 out of the 14 impact factors used
are closely related to effects on biodiversity.