Some key impacts are likely to be
- Green supply chains – the big brands’ choices will impact global automotive supply chains and unleash second and third-order effects in products, materials and parts.
- Brand purpose – with their products being inherently sustainable, brands will use this to drive trust and distinctiveness in consumer communication
- Digital innovation – driven by AI, cloud and IoT will make automobiles more intelligent and also move the ability to cater to customer demands
- Strategic partnerships – will emerge to navigate the new paradigms of sustainability, digital innovation and sustainable markets.